📘 Canonical Brand, Product & Tokenomics Reference (v2.1)

ONTON Brand, Product & Ecosystem Wiki

The single source of truth for how ONTON is positioned, how our two-layer Web & Telegram event architecture works, and how $ONIT, Genesis ONION NFTs, and ONTON DAO connect to the core platform.

01 · Brand Essence & Positioning

Events with Verified Attendance — Native to Telegram & the Web

Most event platforms force a painful tradeoff: mainstream tools (like Luma or Eventbrite) offer easy registration but suffer from high ticket fees, screenshot fraud, and zero community retention after the event ends; traditional crypto platforms demand wallet connections and gas fees just to RSVP, alienating 95% of real-world guests.

Core Principle

Progressive Web3 (Web2-First by Default)

Every attendee and organizer starts with a zero-friction Web or Telegram experience. Blockchain verification, crypto payments, and token rewards sit quietly under the hood until needed.

Brand Archetype

The Creator & Community Architect

ONTON empowers organizers to turn one-off gatherings—conferences, hackathons, workshops, and meetups—into verifiable, lasting communities inside Telegram and on the web.

Design Ethos

Nordic Minimalism & Clarity

Calm, high-contrast typography, plain human language, and self-explanatory workflows. Never overwhelm guests with technical jargon where a simple human phrase works better.

Vision: Make ONTON the go-to event & community platform for Telegram and the Web — Luma-level simplicity first, with optional Web3 and cross-chain tools when needed.
Mission: Help any organizer launch, manage, and monetize an event in 60 seconds — using plain Web2 achievements by default, and crypto tickets, SBTs, and interactive formats only when they add real value.
Rule 1 — Product Excellence FirstBuild a fast, unified, Luma-grade app that works smoothly without visual or technical friction so organizers and attendees stay.
Rule 2 — Organizer Value Drives RevenueRevenue is the natural result of solving real needs for hosts and guests—especially helping organizers return for their 2nd, 3rd, and 10th event.
Rule 3 — Balanced 3-Chamber DAO GovernanceONTON DAO across its 3 Chambers (Citizen Assembly, Organizer Council, and ONTON Senate) governs the 5% Eco-Pool Reserve and 25% Revenue Covenant based on live quarterly metrics.
02 · Product Architecture

The Two-Layer Experience: Mainstream Simplicity Meets On-Chain Proof

ONTON is architected in two complementary layers so a local developer meetup, a university workshop, or a 5,000-person flagship summit can each use the exact depth of tooling they need:

🌐 Layer 1 · Mainstream Event Cloud (Zero Crypto Required)

Built for Every Organizer & Guest

  • ✓Universal Sign-In: 1-tap Telegram launch, Google OAuth, or Email OTP on desktop and mobile web (app.onton.live).
  • ✓60-Second Event Publishing: Instant live pages with custom registration questions, approval queues, capacity caps, and automatic waitlist promotion.
  • ✓Screenshot-Proof Check-In: Dynamic QR passes that rotate every 20 seconds (TOTP), rejecting static screenshots at the door.
  • ✓Telegram Stars Checkout: Sell paid tickets with Apple Pay and Google Pay via native Telegram Stars—no crypto wallet needed.
  • ✓Automated Chat Gating: Automatically admit approved or checked-in attendees into private Telegram groups and channels.
⚡ Layer 2 · Verifiable Web3 Superpowers (Opt-In)

Programmable Trust, Ticketing & Rewards on TON

  • ✓TON & USDT Multi-Tier Ticketing: Non-custodial on-chain settlement verified in real time with optional NFT ticket minting.
  • ✓Proof-of-Attendance (cSBT & TEP-85 SBT): Zero-gas cryptographic Merkle credentials (cSBT) for every checked-in guest, plus optional 1-tap on-chain SBT minting (0.1 GRAM).
  • ✓Verified Participation Task Raffles: Automated TON & Jetton prize pools gated by real door check-in (require_checkin) and verified community tasks.
  • ✓Viral Referral Attribution: Personal invite links that track actual registrations and award +10 ONTON Points per verified guest.
  • ✓Native ONIT Vault & Staking: Integrated TBook FairLock vesting rescue (/my/vault) and JVault staking rewarded from platform revenue.
03 · Unified Ecosystem Nomenclature

How ONTON, ONION, and $ONIT Fit Together

As ONTON evolved from its early 2025 community roots (ONION / ONIONVerse) into the full ONTON 2.1 platform, we standardized our naming so organizers, attendees, and token holders always know what each layer does:

ONTONCore Platform
Audience: All Organizers & Attendees

The event management, ticketing, check-in, and community coordination platform operating across onton.live, app.onton.live, and @theontonbot on Telegram.

ONTON PointsReputation & Loyalty
Audience: All Organizers & Attendees

Non-transferable platform reputation earned by hosting events, checking in at the door, and inviting friends (+10 Points per verified referral). Reaching 500 Points unlocks the 2.5% Pro Organizer Fee Tier with zero crypto required.

Rotating QR Check-InAnti-Screenshot Door Security
Audience: Organizers, Door Staff & Guests

Dynamic event entry passes that automatically refresh their QR code every 20 seconds. Forwarded screenshots expire before they reach the door, while the built-in Telegram scanner checks guests in instantly.

Audience: Attendees, Organizers & Sponsors

Digital Proof-of-Attendance badges issued automatically after door check-in. Every attendee receives a free verifiable badge (cSBT at onton.live/csbt) by default and can optionally mint a permanent on-chain Soulbound Token (SBT) in one tap for 0.1 GRAM.

ONION ($ONIT) & Proof-of-Lock VaultToken Utility & Smart-Contract Vesting
Audience: Organizers, Stakers & Backers

ONION (ticker $ONIT) is the fixed-supply 1,000,000,000 utility and governance token on TON Mainnet (mint admin permanently burned). ONTON indexes all 940 smart contracts on-chain (625.51M $ONIT locked until the $20M valuation milestone) and provides 1-tap wallet claiming and native staking in /my/vault and onton.live/dao.

25% Revenue Buyback CovenantSelf-Funding Treasury Rule
Audience: Token Holders & Stakers

ONTON's commitment to route 25% of net platform fee revenue (from paid tickets and 0.1 GRAM badge mints) into open-market $ONIT buybacks and real-yield staking rewards—never printing unbacked tokens.

Genesis ONION NFTsEarly-Backer Utility NFTs
Audience: 601 Founding Collectors & Stakers

Limited collection of 950 utility NFTs across Platinum (2.0x), Gold (1.5x), Silver (1.25x), and Bronze (1.1x) tiers. Each NFT boosts governance weight in the ONTON Senate and automatically unlocks the 2.5% Pro Organizer Fee Tier.

ONTON DAO & 3 ChambersCommunity Governance Layer
Audience: Token Holders, Organizers & NFT Backers

Three-chamber community council (Citizen Assembly, Organizer Council, and ONTON Senate) that votes on weekly product priorities, ecosystem event grants, and the 25% Revenue Buyback Warchest.

2.5% Pro Organizer TierOrganizer Fee Discount
Audience: Event Hosts & Communities

Reduced 2.5% ticketing fee tier unlocked automatically when an organizer either earns 500+ ONTON Points through hosting and referrals OR holds/stakes 10,000+ $ONIT.

04 · Organizer Economics & Revenue Flywheel

Fair Ticketing Fees & the 25% DAO Buyback Covenant

ONTON is free forever for community and free-RSVP events. When organizers sell paid tickets or attendees mint permanent on-chain SBTs, platform fees follow a transparent split between core software operations and the community treasury:

Free RSVP & Approval Events
0% Fee

Unlimited free events, rotating QR check-in, custom registration questions, waitlist auto-promotion, and cryptographic cSBT attendance proofs.

Standard Paid Ticketing
3% Crypto / 5% Stars

Accept TON or USDT with a 3% platform fee (or 5% via Telegram Stars). Multi-tier ticket capacities and automated group gating included.

Pro Organizer Fee Tier
2.5% Fee

Unlocked automatically when an organizer holds/stakes ≥10,000 $ONIT OR earns ≥500 ONTON Points through hosting and referrals.

70% Core Platform Operations / 25% DAO Covenant / 5% Eco-Pool Reserve

70% of net fee revenue funds ONTON engineering, infrastructure, and growth. Exactly 25% of net fee revenue funds $ONIT buybacks and staking rewards, and 5% funds the Eco-Pool Reserve (activated once quarterly net revenue reaches $3,000/quarter).

Inspect Live Ledger →
05 · Verified On-Chain Tokenomics & Governance

ONION ($ONIT)1,000,000,000 Fixed ONION ($ONIT) Supply & Three-Chamber DAO

Unlike pre-TGE whitepapers with hypothetical projections, ONION (ticker $ONIT) is live on TON Mainnet (EQBIMlTIsWgwMZA1IBqsU4CDEibDCke0LdEIXP0ukjaq4U9L) with mint admin rights permanently burned on August 30, 2025.

On-Chain Supply Distribution (1,000,000,000 $ONIT)

  • • 625,510,543 $ONIT (62.55%) — 6 Long-Term Smart-Contract Reserves: Locked 100% on-chain behind the $20M valuation milestone (200M Community DAO, 100M Ecosystem Incentives, 100M Founding Team, 100M Advisors, 100M Private Sale, 25.51M Integration Grants). Zero team, advisor, or private sale tokens have unlocked.
  • • 333,495,188 $ONIT (33.35%) — Operational & Genesis Points Reserve: Held in Treasury custody (includes the 38M Genesis Points pool).
  • • 20,000,000 $ONIT (2.00%) — DAO Staking Reserve: Claimed into the Treasury on 18 Oct 2026 (19.9M after the 0.5% fee). Held in reserve; staking rewards are funded from real platform revenue.
  • • 20,994,269 $ONIT (2.10%) — Circulating & 933 Individual Contracts: Public liquidity, 583 Genesis NFT contracts (100% unlocked), 257 Fairlaunch contracts (100% unlocked), and 93 Partner Grants.

The Three Governance Chambers (Constitution v2.1)

  • • Chamber 1 · Citizen Assembly: ≥1,000 $ONIT held/staked or ≥50 ONTON Points. Votes on community bounties and regional meetups.
  • • Chamber 2 · Organizer & Partner Council: ≥10,000 $ONIT held/staked, or ≥500 ONTON Points, or Founding Organizer. Unlocks the 2.5% Pro Organizer Fee Tier and shapes product roadmap priorities.
  • • Chamber 3 · The ONTON Senate: Genesis ONION NFT holders (stacking linearly per NFT: Platinum +100%, Gold +50%, Silver +25%, Bronze +10%) or ≥25,000 $ONIT holders/stakers. Oversees the 25% Revenue Buyback Warchest (max 5% voting cap per wallet).
06 · Brand Voice & Copywriting Standards

How We Write & Present ONTON Across Surfaces

Whether writing landing page copy, organizer guides, or community announcements, follow these practical positioning rules:

Primary Platform Tagline
“The Web3 & Crypto Events Calendar on TON”
“Events with Verified Attendance — Native to Telegram & the Web”

Welcomes mainstream tech, creator, university, and community organizers while keeping verified credentials front and center.

Navigation & Event Discovery
“Web3 Events” / “Curated Crypto Calendar”
“Explore Events” / “Discover Live Events & Communities”

Avoids pigeonholing the directory when hosting AI meetups, founder dinners, workshops, and major summits alike.

Attendee Onboarding & Check-In
“Connect your TON wallet to mint a Soulbound NFT ticket”
“1-tap RSVP with Google, Email, or Telegram · 20s rotating QR check-in”

Eliminates wallet anxiety at registration; on-chain cSBT/SBT badges and rewards appear naturally after check-in.

Ticketing & Organizer Fees
“Buy $ONIT tokens to use ONTON Pro features”
“Free events are 0% forever. Unlock the 2.5% Pro Tier via 500 ONTON Points or 10,000 $ONIT”

Preserves a 100% merit-based Web2 path alongside immediate utility for token holders.

ONTON Electric Blue (#007AFF)

Primary actions, live event badges, and interactive links across Web and Mini-App.

Verified Emerald (#10B981)

Door check-in confirmation, Free RSVP badges, verified tasks, and DAO treasury covenants.

Nordic Canvas (#F9F9FB / #FFFFFF)

High-contrast, low-glare editorial surfaces with generous breathing room.

Ready to Host or Explore Events on ONTON?

Launch your next event in 60 seconds with 1-tap Web & Telegram RSVPs, rotating QR check-in, verified attendance badges, and optional TON prize raffles.